Charity Marketing – the Ultimate Guide


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Originally published at: http://stage.giversnetwork.org/charity-marketing-the-ultimate-guide/

There are over 168,000 registered charities in England and Wales. Many compete over the same issues. Making a £75bn+ contribution to the economy, this is a highly competitive sector. Add to that a series of high profile scandals rocking the press over recent years, and it’s never been more important to have a comprehensive marketing strategy in…